NEWME Early conviction, steady guidance, and midnight friends.

I first met Kushal and Aditya in March 2022. Abhishek (co-founder of Fashinza) thought our Gen-Z fashion play would resonate with their consumer-brand lens and set up a call. They committed to invest a couple of days after the first call. Until then we’d had plenty of curiosity but no firm term-sheet—All In’s commitment gave us the confidence to move more aggressively.

All In Capital wasn’t just first money in - he was first conviction in.

This was a period when consumer investing had cooled, yet Kushal saw the white space for an affordable fashion brand built on disciplined unit economics. He recognised that our experience gave us an execution edge and participated in our US $1 million pre-seed round.

All In never dictates strategy, but they’re always in our corner when we ask. Whether it’s pressure-testing a pitch deck or refining our store roll-out model, that partners’ feedback comes from having worked with hundreds of early-stage teams.

True Midnight friends

After a marquee VC fund passed on us after multiple calls , I called Kushal late one evening and he was kind enough to meet me and let me vent out my frustrations :)

He patiently listened, gave me some feedback and encouraged me to soldier on. That conversation helped us reframe our narrative. A couple of weeks later Fireside Ventures stepped up to lead our seed round.

Building a nationwide brand is capital-intensive and margin-sensitive. Having investors who understand those dynamics—and who can balance patience with practical support—is rare.

For any consumer-brand founder looking to scale responsibly, All In Capital should be your first call.

- Sumit Jasoria, CEO and Cofounder, Newme